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Niche B2B growth? Here’s what no one tells you.

You’re targeting a hyper-specific B2B audience with your product? Great!

Here’s what we’ve seen from 100+ niche companies trying to grow in Europe.

1. Specialization = Smaller audience 📉

The more specific your ICP, the fewer companies you can sell to. That’s not a bug—it’s a must thing to do to increase your conversions!

✅ Invest time only to those cases who REALLY need your product
✅ Be specific with your offering -> your messaging hits harder
❌ “Every company needs this product” = biggest conversion killer

Hunting is always easier, the better you can pinpoint who you are selling to.

2. Inbounds won’t fill your pipeline 🚫

  • Emailed your 200 dream prospects? That list’s done.
  • Most B2B tactics are built for scale—not niche. GDPR makes it even harder.
  • Real growth needs consistent sales activities + marketing.
  • But founders find consistency difficult—too many daily fires to put out, sales is prio 2.

3. Hiring a full-time salesperson? Good luck.

Opening a new country, you often need a local person. Hiring a full-time B2B sales rep is:

💸 Expensive – €15,000 just to hire (when you count recruiter fees, job ads, interview time, decision-making, and getting someone through the door on day one)
⏳ Slow – Time to hire 6.2 months on average
❌ Risky – 25% salespeople quit before the first 6 months
🪦 Short-lived – average tenure of a salesperson is 2 years. Then you hire a new one.

‍

We help niche B2B companies grow in Europe.

No hiring, just proven local sales freelancers in 🇫🇮🇸🇪🇩🇪🇳🇱. Start in under 2 weeks.

 

Expanding is exciting, but let’s be honest: it’s also maddening. Still think you’ve got what it takes? Get a head start with Sellai’s local sales experts and make international sales as easy as domestic sales. Find you match at https://sellai.ai/find-your-match

Book a Free Consultation

Read Next: Unlocking the Dutch Market: Insights from a Local Sales Agent

Myyntiautomaatio-opas 🚀niche B2B-yrityksille !

Pitkään ajateltiin, että automaatiot ovat ainoastaan suurten kohderyhmien ja massojen tavoittamista varten. Tämä piti ennen paikkaansa, mutta teknologian kehityttyä on kuitenkin mahdollista rakentaa tehokkaasti automaatioita, jotka säästävät aikaa, sekä parantavat konversiota ja yrityksesi mainetta, vaikka sinulla olisi kuinka pieni kohderyhmä. Lataa opas niche B2B-yrityksille, jotka haluavat rakentaa automaatiota asiantuntijamyyntiin!  💾

‍

  • Do’s & dont’s niche B2B-myyntiautomaatiossa
  • Myyntiautomaation rakentamisen perusteet
  • Perinteisen automaation ongelmat B2B-myynnissä
  • Oikeiden työkalujen valitseminen
  • Onnistuneen myyntiautomaation tulokset
  • Myynnin lokalisoinnin hyödyt
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