Germany is a large market compared to Nordics.
It means buyers get:
1. More scammers in all channels
2. More spam in inbox
3. More noise in general
Which means sellers have to:
1. Create more trust
2. Do more activities to reach buyers
3. Cut through the noise
🇫🇮 In Finland you can often find CEOs’ phone numbers publicly and book a meeting directly with them.
🇩🇪 In Germany a caller trying to book a meeting directly with the CEO of a large company would be seen as inappropriate, even disrespectful.
Cold calls in Germany go smoother when the caller:
📞 Calls from a local German number
💬 Does a short, personal introduction
👨🏻💼 Demonstrates their expert knowledge immediately
🗣️ Adapts to the buyer’s tone and pace
🔁 Follows up — as first calls rarely succeed
Read Next: Consider This Before Expanding in Europe
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