At first there is excitement about opening a new country.
New colleagues, new opportunities, an unforgettable dinner party.
New team members want to get along.
After the honeymoon with the team, doubt kicks in. Deals feel stuck.
Four months in. Still no customers.
That first push is brutal.
It’s like trying to get a car that’s standing still to move. You push with everything you have just to move it the first 10 centimeters.
Five months in. 200 deals open in pipeline.
Not one closed yet.
But once you get moving, it gets easier and easier.
We’ve seen this so many times...
👉 The mistake:
Companies underestimate how hard the first push is…
And forget it gets easier once you have local references and a healthy pipeline.
In B2B sales it can take 12 months.
But when the first deal comes, the second one is already around the corner.
Like pushing a car... Every step gets easier once you finally have momentum.
Follow for more real B2B expansion stories in Europe.
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