1. The show matters
Be easy to remember. In Eurovision, there are 26 acts. A buyer might have 8 to 12 calls in one day. It’s good to be top of mind, when decisions and budgets are being made.
2. Culture plays a role even when selling ‘stupid hardware’
What’s considered “honesty” in Finland might be seen as “rudeness” in France. Culture shapes everything we do, even if it’s easiest to spot in things like the Eurovision song contest.
3. People invest their money to ones they know
Many buyers choose the local option, even if the quality is lower. That is why companies need to localize sales efforts.
4. Voting is not always fair. Sales isn't either
The world is not fair, the best doesn’t necessarily win. It is a competition. Just look at Israel this year, their "pay-to-win" strategy shocked everyone.
5. You do not have to be first to win big
It’s often the people who came second or third, who have a lasting impact. You may not be the number one product in Europe. But if you are the right product for the right people, you can win big.
Some kind of localization is often key if we really want to close niche B2B customers. The good news is that you don’t need to hire a new person in every market. You can use sales freelancers… just like us!
👉 Visit Sellai to book a free matchmaking.
Read Next: You can sell in English in Europe
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