Your Go-To-Market Strategy For Europe .

Empowering your business with customised sales strategies, in-depth market analysis, and local expertise to navigate and thrive in the dynamic European business landscape.

Salespeople Diving Into Cybersecurity

We took a deep dive into what it really takes to succeed in cybersecurity sales. We read countless articles and watched YouTube videos on the topic.

Overloaded CISO Buyers Still Buy — If You Say This

Organizations now manage an average of 83 security tools from 29 vendors. For years, the idea was: more tools = more protection. But that mindset no longer works.

Grow Your SaaS Sales in Europe - 3 Strategies Compared

If you're a software company looking to grow in Europe, here are 3 possible ways companies do it. We've seen them all.

How cybersecurity sales have evolved?

What started as fear-driven sales has evolved into true partnerships. Read all about cybersecurity sales evolution on this blog.

What B2B sales roles can AI replace today?

What B2B sales roles can AI replace today? Learn how Outbound SDRs, Customer Success Managers and B2B Sales Experts roles are affeted by AI.

4 strategies to grow in Europe! What is best for you?

We have written a lot about growing in Europe, here are the most common strategies. See what could work for you.