Product names that almost ruined global brands
Naming a product is easy. Naming it for 195 countries is a nightmare.
13 March 2026
Cold calling results vary by country
We have experienced B2B cold calling across Nordics, DACH, UK, Spain and Benelux. Here is what we learned.
6 March 2026
Why McDonald's Succeeds Almost Everywhere?
How does McDonald’s win in 100+ countries while others fail? The secret is their strategy: Standardize the system, localize the surface.
27 February 2026
Amazon’s launch in Sweden was a disaster
Amazon’s automated translations turned innocent product names, such as "Watch Dogs 2" and "Russian infantry," into comical and even offensive listings.
20 February 2026
Uber’s violent Go-To-Europe strategy
The 2022 Uber Files leak revealed exactly how far one Silicon Valley giant was willing to go to disrupt Europe using secret alliances, the "kill switch" and weaponized sympathy.
6 February 2026
Finland just isn't a Starbucks country? ☕️🇫🇮
In 2012, Starbucks entered the Finnish market with a bold plan: open 20 stores across the country. Fast forward to 2026, and there is only one Starbucks left outside of the airport.
30 January 2026
The truth behind Walmart failing in Europe
Walmart spent over $3B attempting to enter the German market, but failed primarily because they refused to adapt to the local culture.
22 January 2026
B2B scaling in Europe is like pushing a car
The hardest part of B2B scaling is the after the honeymoon. At first, everything feels exciting — new markets, new colleagues, fresh energy, and optimism. Then reality hits.
19 January 2026
Why satellite sales to new market is difficult?
Why having no gut feeling in new markets matters.
16 December 2025
Stop trying to automate sales with AI → Do this instead
Don’t use AI to automate outreach. Trust me… This is something we tried to build, but it was effective only as long as people got tired of the AI slop.
30 October 2025
How to open new countries without burning cash?
People hate risks. That’s why we made our European go-to-market sales as risk free as possible for niche cybersecurity companies in Europe.
23 October 2025
.png)
Cybersecurity Sales - Why cold calling still works?
Many salespeople and decision-makers wish cold calls would disappear. But they still bring results. This is why.
2 October 2025
Salespeople Diving Into Cybersecurity
We took a deep dive into what it really takes to succeed in cybersecurity sales. We read countless articles and watched YouTube videos on the topic.
18 September 2025
%20kopio.png)
Overloaded CISO Buyers Still Buy — If You Say This
Organizations now manage an average of 83 security tools from 29 vendors. For years, the idea was: more tools = more protection. But that mindset no longer works.
11 September 2025
Grow Your SaaS Sales in Europe - 3 Strategies Compared
If you're a software company looking to grow in Europe, here are 3 possible ways companies do it. We've seen them all.
5 September 2025
How cybersecurity sales have evolved?
What started as fear-driven sales has evolved into true partnerships. Read all about cybersecurity sales evolution on this blog.
4 September 2025
What B2B sales roles can AI replace today?
What B2B sales roles can AI replace today? Learn how Outbound SDRs, Customer Success Managers and B2B Sales Experts roles are affeted by AI.
27 August 2025
You can sell in English in Europe
...just to a smaller crowd.
16 May 2025
Niche B2B growth? Here’s what no one tells you.
The more specific your ICP, the fewer companies you can sell to. That’s not a bug—it’s a must thing to do to increase your conversions!
12 May 2025
Scaling Sales in Sweden: What International Companies Should Know
Expanding your business into Sweden requires more than simply applying your existing sales strategy. Sweden’s unique business culture—rooted in consensus-driven decision-making, flat hierarchies, and a preference for authentic, consultative sales approaches—demands a tailored approach to achieve success.
14 April 2025
Unlocking the Dutch Market: Insights from a Local Sales Agent
Expanding to the Netherlands offers great opportunities, but cultural nuances can make or break your success. Partnering with a local sales agent ensures faster market entry, higher closing rates, and fewer costly mistakes.
7 April 2025
Opening a New Market? 10 Things That Will Drive You Crazy
Your product vs the product she tells you not to worry about
27 March 2025
Why can't cold calling die?
Many salespeople and decision-makers wish cold calls would disappear. But they still bring results. This is why.
20 March 2025
What Schools Should Teach Us About the DACH Market
Winning here requires an understanding of the local business culture or simply a product that is 10x better than your competitors'.
13 March 2025
How To Successfully Expand into the German Heavy Machinery and Chemical Industries
In this article we reflect on the nuances of the German market specifically in the Heavy Machinery, Power Plant, and Chemical Industry to find out how you could navigate the hurdles of expanding into this attractive market. And of course, why you should!
4 February 2025
Our 2024 Fuck-Ups Building a Sales Platform
2024 is over, and it’s time to look back at what went wrong, what went right, and what we learned.
13 January 2025
How Much Does Localization Matter in B2B?
In today's global business environment, it's not just about what you sell, but how you sell it—and what language you’re speaking.
21 October 2024
Scaling Your B2B Business in Europe
Are you looking to expand your B2B business into Europe? This guide will help you create a successful Go-To-Market strategy, understand the differences between European countries, and use AI to improve your B2B sales.
13 September 2024
Can AI Sales Reps Replace Human Sales Reps?
In this article, we explore the rise of AI BDRs in sales, addressing challenges like language barriers and small target markets. Discover how AI can enhance, not replace, human B2B sales efforts.
15 August 2024
Challenges in B2B Sales as a Company Grows
Here are common challenges B2B companies face in their sales as they grow: structuring sales operations, using AI sales tools, and choosing the right go-to-market strategy. Sellai can help with B2B sales automation, finding the best sales reps, and optimizing your sales operations.
12 August 2024
Tips to Keep Up with New AI Sales Technology 💻
Stay updated with the latest in B2B sales automation and AI tools. Boost productivity, save costs, and equip your team with essential AI skills. Download our whitepaper for insights on sales automation solutions and more!
12 June 2024
.jpg)
Float x Sellai: Scaling Sales Globally
Float partnered with Sellai to scale global sales operations using advanced sales automation tools and services. This collaboration expanded market visibility and customer base efficiently, without the costs and commitments of traditional hiring.
30 May 2024
Here’s How You Define Ideal Customer Profile 🌟
Companies must continuously refine their Ideal Customer Profile (ICP) to stay competitive in the evolving market. Make sure your sales team knows your ICP at least on this level!
30 May 2024
Make More Sales With These AI Features in Pipedrive! 🤑
Explore Pipedrive’s AI features, including Sales Assistant for deal prioritization, AI Email Creation for personalized messaging, and Email Summarization for organized conversations. Learn how these sales tools enhance your B2B sales process.
25 May 2024
.jpg)
How to Get a Commission-Based Sales Expert 🤑
Looking for a commission-based sales expert? Discover tips to make your commission-based roles more appealing to top B2B sales professionals and attract the best talent.
24 May 2024
.png)
Do We Still Need Salespeople In Digital World?
Wondering if advanced websites can replace sales teams? Discover why the best approach for business growth combines skilled salespeople with smart sales automation tools for optimal results.
24 May 2024
Design an Effective Commission Model for B2B Sales
Designing a commission plan for B2B sales, especially in tech and SaaS industries, can be tricky. This guide simplifies the process, covering the basics from understanding B2B sales dynamics to setting up incentives that encourage the right sales behaviors and long-term growth. Learn how to balance salaries and commissions, set competitive rates, and reward new client wins.
8 May 2024
.png)
Benchmark: B2B Outbound Sales Funnel
In this article, we try to demystify outbound sales by outlining the typical Key Performance Indicators (KPIs) and demonstrate what an average sales funnel might look like, using an example of 100 initial deals.
24 April 2024
Evaluate Your Product's Maturity
Scaling your business? Product maturity is key. Discover where you stand with our Maturity Calculator and gain insights to guide your growth strategy.
9 April 2024
Strategies for Each Product Life Cycle Stage
Learn how to sell your product effectively through every stage of its life cycle, from introduction to decline. Explore actionable strategies, and find freelance sales agents on Sellai’s platform to support your sales process.
28 March 2024
Automate Sales Processes with a Focus on Your Customers' Needs
Instead of making your life easier with sales automation, you should think of actually automating your customers’ buying processes.
14 March 2024
This is How You Reach Your Niche Target Group
Master niche B2B sales automation by staying relevant and initiating compelling conversations. Reach your dream customers with these tips, and let Sellai’s sales and marketing professionals assist with your B2B sales automation plan.
7 March 2024
The Power of Local Salesperson in Automation
Europe’s market is fragmented, with each country having its own culture and language. Discover how your company can benefit from automating and localizing B2B sales processes.
14 February 2024
How To Do Automation in Niche B2B Sales
The best-performing B2B sales automation is multichannel and well-targeted. Learn about other key factors that drive success in sales automation. Check out this blog post to create high-converting sales automation!
1 February 2024
Why My Sales Automation Is Not Working?
Wondering why B2B sales automation fails? Explore common mistakes and learn how to avoid them with our guide on successful sales automation strategies for your B2B company.
18 January 2024
Scaling Your B2B Business in Europe: A Complete Guide to Expansion
Expanding your B2B business into Europe presents immense opportunities, but also unique challenges like cultural differences, language barriers, and complex regulations. This guide provides practical strategies for successful market entry, including defining your Ideal Customer Profile (ICP), leveraging local sales expertise, using sales automation, and understanding the nuances of selling in different European markets. By combining local insights with technology, you can effectively navigate the complexities and unlock new growth opportunities in Europe.
1 January 2024
Can you sell to the Nordics in English?
Is English effective for B2B sales in the Nordics? Explore the statistics to determine whether selling in English is viable and discover key insights into engaging with Nordic markets.
20 December 2023
The number one Go-To-Market tip!💡
Entering a new market can be challenging due to language barriers and cultural differences. Discover our top tip for a smooth go-to-market strategy and ensure a successful entry into your new target market.
21 November 2023
.png)
5 Common Challenges Expanding in Europe
For niche B2B companies, international expansion is essential for growth. Discover how to navigate the challenges of entering new European markets and unlock sales opportunities beyond your local market.
2 November 2023
.png)
Leveraging OKRs for Enhanced B2B Sales Success
Discover how integrating OKRs into your B2B sales strategy can accelerate achieving strategic goals. Learn effective techniques for high-ticket and team-based sales environments to enhance performance and drive success.
21 September 2023
Grace's first weeks in Sellai
Grace is Sellai’s first sales agent from the Netherlands and her start has been truly inspiring. After only a few weeks at Sellai, she is already starting her first client project. We interviewed Grace about her feelings after the first few weeks.
19 September 2023
B2B sales: the playbook for 2023
Master B2B sales with our comprehensive guide. Explore challenges, strategies, and innovations, from consultative selling to leveraging sales technology. Unlock effective ways to enhance your sales process and drive business growth.
7 July 2023
4 Ways to Leverage AI in B2B Sales
Curious about AI’s role in B2B sales? Discover four effective ways to leverage AI technology to supercharge your sales strategy and boost performance.
22 June 2023
How to position your B2B company?
Learn the basics of business positioning and how to leverage your unique value proposition to set your offering apart. Read our post to discover key strategies for effective positioning and enhancing your market presence.
5 May 2023
Consider This Before Expanding in Europe
Considering expanding your B2B sales in Europe? Discover why, despite shared media and open borders, cultural differences matter. Read our insights on navigating Europe's diverse markets for successful expansion.
26 April 2023
Single-channel sales are expensive
Uncover the power of combining booking, social selling, email, and print in B2B sales. Learn key strategies to integrate these tactics for a holistic sales approach and drive growth in your business with Sellai.
23 November 2022