If you're a software company looking to grow in Europe, here are 3 possible ways companies do it. We've seen them all.
1. Hire a local sales team (go big or go home)
Set up your own office and hire full-time people.
✅ Full control
❌ Expensive and super slow
💡 Best for: Big companies with deep pockets and long-term plans.
2. Work with partners/distributors
Let local partners sell for you.
✅ Low cost, low effort
❌ No control, often passive sales operation
💡 Best for: Companies with strong local inbound funnel and demand already in place.
3. Use Sellai sales freelancers
Find and work with vetted local sales agents through Sellai.
✅ Fast, flexible, no hiring… unless it’s a perfect long-term match and you both want to.
❌ You still need to manage and support them, since deals are often complicated and long.
💡 Best for: Companies testing new markets or scaling without risk.
Bottom Line
Sellai connects software companies with local sales agents across Europe. No offices, no long contracts – just real salespeople on the ground.
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