2024 is over, and it’s time to look back at what went wrong, what went right, and what we learned.
Our own fuckups 2024:
- Spent too much time on new features instead of perfecting our core.
- Feared AI would take away go-to-market jobs—turns out, it just clears out the lousy ones.
- Thought a bigger team would mean more speed—it doesn’t.
- Believed sales automation only simplifies sales—quite the opposite.
- Wasted energy on things beyond our control.
- Took too long to let underperformers go.
- Didn’t prioritize the speed of salesperson matchmaking enough.
- Focused too much on customers who shouldn’t have become our customers.
- Missed opportunities where we could’ve been the best fit.
- Tried to one-size a complex solution to an ever-changing problem.
Our successes 2024:
- Learned what quality truly looks like.
- Cut the noise and refocused on our core: helping B2B companies sell in new European markets.
- Added dozens of top-quality sales experts from across Europe to our platform.
- Set up a better customer service channel.
- Automated mundane tasks and simplified our operations.
It’s important to learn from your own mistakes, but even better to learn from others. Here are a few common things we’ve seen companies get wrong over and over again when trying to enter a new market.
Common Go-To-Market Fuckups for niche B2B companies:
- Overcomplicating the Go-To-Market process.
- Trusting beliefs over actual data.
- Assuming having product-market fit from day one when opening a new market.
- Hiring too early without first validating the market.
- Expecting the same from new-market sales to founder-led home market sales.
- Spending time on things that don’t move the needle.
- Failing to communicate enough with salespeople.
- Underestimating cultural nuances in sales.
- Taking too long to let underperformers go.
- Ignoring problems instead of pointing at them and warning everyone.
Moving forward, the goal is simple: focus on our GTM core. We don't want to rush here and there to get growth from somewhere, but perfect the niche we are in.
If you need help finding customers in a new niche or market, reach out to us. We have a lot of amazing sales experts on our platform who can help.
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Read Next: 5 Common Challenges Expanding in Europe
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