PricingContact
Resources
Success StoriesBlog
Language
English
Finnish
All Blog Posts

Our 2024 Fuck-Ups Building a Sales Platform

2024 is over, and it’s time to look back at what went wrong, what went right, and what we learned.

Our own fuckups 2024:

  • Spent too much time on new features instead of perfecting our core.
  • Feared AI would take away go-to-market jobs—turns out, it just clears out the lousy ones.
  • Thought a bigger team would mean more speed—it doesn’t.
  • Believed sales automation only simplifies sales—quite the opposite.
  • Wasted energy on things beyond our control.
  • Took too long to let underperformers go.
  • Didn’t prioritize the speed of salesperson matchmaking enough.
  • Focused too much on customers who shouldn’t have become our customers.
  • Missed opportunities where we could’ve been the best fit.
  • Tried to one-size a complex solution to an ever-changing problem.

 

Our successes 2024:

  • Learned what quality truly looks like.
  • Cut the noise and refocused on our core: helping B2B companies sell in new European markets.
  • Added dozens of top-quality sales experts from across Europe to our platform.
  • Set up a better customer service channel.
  • Automated mundane tasks and simplified our operations.

 

It’s important to learn from your own mistakes, but even better to learn from others. Here are a few common things we’ve seen companies get wrong over and over again when trying to enter a new market.

 

Common Go-To-Market Fuckups for niche B2B companies:

  • Overcomplicating the Go-To-Market process.
  • Trusting beliefs over actual data.
  • Assuming having product-market fit from day one when opening a new market.
  • Hiring too early without first validating the market.
  • Expecting the same from new-market sales to founder-led home market sales.
  • Spending time on things that don’t move the needle.
  • Failing to communicate enough with salespeople.
  • Underestimating cultural nuances in sales.
  • Taking too long to let underperformers go.
  • Ignoring problems instead of pointing at them and warning everyone.

 

Moving forward, the goal is simple: focus on our GTM core. We don't want to rush here and there to get growth from somewhere, but perfect the niche we are in.

If you need help finding customers in a new niche or market, reach out to us. We have a lot of amazing sales experts on our platform who can help.

Book a Free Consultation

Read Next: 5 Common Challenges Expanding in Europe

‍

Download Guide Today !

For a long time, automation was thought to be a tool only for mass markets and large target groups, but technology has evolved. Now, you can create high-converting, reputation-boosting, and time-saving sales automation in super niche B2B industries as well! Download our guide to learn how.

  • Do’s and dont’s of niche B2B sales automation
  • Basics of creating B2B sales automation
  • The Limitations of conventional sales automation in B2B
  • How to pick the right software tools?
  • Results to expect from good sales automation
  • The secret sauce of localization in sales
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

RELATED POSTS

Make More Sales With These AI Features in Pipedrive! 🤑

Explore Pipedrive’s AI features, including Sales Assistant for deal prioritization, AI Email Creation for personalized messaging, and Email Summarization for organized conversations. Learn how these sales tools enhance your B2B sales process.

How To Do Automation in Niche B2B Sales

The best-performing B2B sales automation is multichannel and well-targeted. Learn about other key factors that drive success in sales automation. Check out this blog post to create high-converting sales automation!

The number one Go-To-Market tip!💡

Entering a new market can be challenging due to language barriers and cultural differences. Discover our top tip for a smooth go-to-market strategy and ensure a successful entry into your new target market.
Join our newsletter to get exclusive B2B sales strategies and European market insights.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
RESOURCES
HomeBlogSuccess StoriesContact
COMPANIES
Why Sellai?What's Sellai?How to start?Pricing
SALES
Why Sellai?What's Sellai?How to start?FAQ
SOCIAL
Instagram
LinkedIn
TikTok
Youtube
© 2025 Sellai. All rights reserved.
Privacy Policyinfo@sellai.fi
Created By: Carson Idsinga
Powered By: Webflow