You’re targeting a hyper-specific B2B audience with your product? Great!
Here’s what we’ve seen from 100+ niche companies trying to grow in Europe.
1. Specialization = Smaller audience 📉
The more specific your ICP, the fewer companies you can sell to. That’s not a bug—it’s a must thing to do to increase your conversions!
✅ Invest time only to those cases who REALLY need your product
✅ Be specific with your offering -> your messaging hits harder
❌ “Every company needs this product” = biggest conversion killer
Hunting is always easier, the better you can pinpoint who you are selling to.
2. Inbounds won’t fill your pipeline 🚫
- Emailed your 200 dream prospects? That list’s done.
- Most B2B tactics are built for scale—not niche. GDPR makes it even harder.
- Real growth needs consistent sales activities + marketing.
- But founders find consistency difficult—too many daily fires to put out, sales is prio 2.
3. Hiring a full-time salesperson? Good luck.
Opening a new country, you often need a local person. Hiring a full-time B2B sales rep is:
💸 Expensive – €15,000 just to hire (when you count recruiter fees, job ads, interview time, decision-making, and getting someone through the door on day one)
⏳ Slow – Time to hire 6.2 months on average
❌ Risky – 25% salespeople quit before the first 6 months
🪦 Short-lived – average tenure of a salesperson is 2 years. Then you hire a new one.
We help niche B2B companies grow in Europe.
No hiring, just proven local sales freelancers in 🇫🇮🇸🇪🇩🇪🇳🇱. Start in under 2 weeks.
Expanding is exciting, but let’s be honest: it’s also maddening. Still think you’ve got what it takes? Get a head start with Sellai’s local sales experts and make international sales as easy as domestic sales. Find you match at https://sellai.ai/find-your-match
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