NO GUT FEEL IN NEW MARKETS…
If you see a list of companies from your own home market, you can immediately say something about it.
✔️ Maybe you’ve worked with that company before.
✔️ Maybe your cousin did.
✔️ Maybe you met them at an event, or just remember the name from somewhere.
That’s silent business knowledge.
It’s hard to explain, but super valuable.
Now imagine looking at a list of 100 companies from a totally new market.
✔️ You don’t feel anything.
✔️ You don’t know who’s good.
✔️ You don’t know how to talk to them.
✔️ You don’t know what matters to them.
That’s the problem.
When entering a new European market, it’s not just about language.
It’s about knowing what makes sense there.
At Sellai, we call it having a local B2B sales guide.
Someone who knows what works — and why it matters to those buyers.
If you’re exploring a new market, consider getting one.
👉 Try our free matchmaking tool!
Read Next: Apparently selling in Germany is different from the Nordics