Do We Still Need Salespeople In Digital World?
Websites have advanced significantly, showcasing the most innovative platforms as you scroll through the internet. While individuals can access a wealth of information online and make purchases independently, businesses still need to rely on salespeople.
"But why?" 🤔
Here’s a straightforward breakdown of how B2B salespeople and websites contribute to business growth.
Strengths of a B2B Salesperson 👩🏻💼
💪 Identifies Your Needs: They find out what your real pain points are, not just what you think you need.
💪 Engages Deeply: They ask questions to understand better and learn from the conversation.
💪 Provides Valuable Insights: Every discussion provides valuable strategic information.
💪 Customizes Offers: Proposals are tailored to suit your needs, focusing on what helps you most.
Weaknesses of a B2B Salesperson 👩🏻💼
👎 Hard to Find: Quality salespeople are not easily found.
👎 Doesn’t Scale Well: A salesperson can only manage a limited number of clients at once.
👎 Has Days Off: Like anyone, they may have off-days, get sick, or pursue other opportunities.
Strengths of a Website 🖥️
💪 Always Available: It doesn’t tire and can serve numerous customers at once.
💪 Consistent: Delivers the same information every time.
💪 Self-Service Information: Customers can learn at their own pace, exploring details as they wish.
💪 Data Collection: Great for gathering user data for future use. 📊
Weaknesses of a Website 🖥️
👎 Limited Interaction: Performs as well as the content provided and follows a set script.
👎 Single Step in Sales: Typically, it’s just one part of the sales process unless it’s an online store.
👎 Lacks Personal Touch: It doesn’t build trust or long-term relationships through personal interaction.
Hungry for more information? Read this article from Harvard Business Review!
Websites excel as consistent, tireless information providers. However, salespeople shine in building relationships and adapting to each customer’s unique needs, making them invaluable for closing deals and fostering trust.
In the future, websites will play an even larger role in the sales process, and perhaps one day, bots will handle most of the heavy lifting. 🏋️ But for now, the sales process (especially in B2B) still needs a human touch to be successful.
That's why the perfect solution is a blend of a dedicated salesperson and efficient sales automation. Read more about Sellai's sales automation service!
