Here’s How You Define Ideal Customer Profile 🌟

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To stay competitive in the evolving market, companies must continuously refine their Ideal Customer Profile (ICP).

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Make sure your sales team knows your ICP at least on this level:

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Decision-maker Details 🔍

👥 Decision-makers: Find 1-3 key decision-makers.

🩹 Challenges: Understand their pain points.

🖥️ Responsibilities: Know their areas of responsibility.

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Company Details 🔍

🏭 Industry: Sector in which the company operates.

🔢 Company Size: Company revenue or employee count.

🗺️ Geography: Location of the company.

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Refine your ICP every time your product or the market evolves. A well-defined ICP helps your sales team target the right leads, tailor their approach, and close more deals. 🎯

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Read next: How to position your B2B company?

At Sellai, we're here to support you in every part of your sales process. Whether you require an experienced salesperson or assistance in crafting high-quality sales automations (or both!), we've got you covered!

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