Here’s How You Define Ideal Customer Profile 🌟
To stay competitive in the evolving market, companies must continuously refine their Ideal Customer Profile (ICP).
Make sure your sales team knows your ICP at least on this level:
![](https://cdn.prod.website-files.com/657718c6f45622210fd45e62/665865ff4c9e0dc74da8a605_1716987369880.png)
Decision-maker Details 🔍
👥 Decision-makers: Find 1-3 key decision-makers.
🩹 Challenges: Understand their pain points.
🖥️ Responsibilities: Know their areas of responsibility.
Company Details 🔍
🏭 Industry: Sector in which the company operates.
🔢 Company Size: Company revenue or employee count.
🗺️ Geography: Location of the company.
Refine your ICP every time your product or the market evolves. A well-defined ICP helps your sales team target the right leads, tailor their approach, and close more deals. 🎯
Read next: How to position your B2B company?
![](https://cdn.prod.website-files.com/657718c6f45622210fd45e62/665865ff3690451408384560_1716987418173.png)
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