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Can AI Sales Reps Replace Human Sales Reps?

AI BDRs (or AI Sales Reps) are becoming more popular, but they often perform poorly. A BDR (Business Development Representative) is responsible for booking meetings.

However, when AI takes on this role, there are a few challenges:

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1. Small Target Markets (especially in Nordic countries) 🎯

- Dream prospect lists in B2B are often short.

- Outreach volume remains low.

- Expanding the list can cause headaches and reduce prospect quality.

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2. Language Barriers 🗣️

- AI’s ability to engage in conversations for example in Finnish is weak.

- While this issue has improved technically, it still affects the quality of the copy.

- We are still learning how to write or prompt natural interactions effectively.

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3. Misconception that AI Replaces Human Roles 🦾

- AI and automation are often seen as replacements for human roles.

- Instead, AI should be viewed as a tool for BDRs, not a replacement.

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What Can AI and Automation Help With? 🤔

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1. AI boosts outreach volume and conversion by supporting initial contact, rather than trying to convert prospects directly.

2. AI-driven outreach can still convert if the content is relevant enough.


3. AI excels in nurturing leads—since nurturing is 70% of sales work, AI and automation can provide significant value here.

Read: Tips to Keep Up with New AI Sales Technology 💻

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Tip! Get Started with an Automation Specialist

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To implement AI and automation effectively, work with a specialist. Sellai offers automation experts who can help integrate AI tools and automate your sales processes. Book a time via Calendly to learn how we can help enhance B2B sales process.

‍

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Download Guide Today !

For a long time, automation was thought to be a tool only for mass markets and large target groups, but technology has evolved. Now, you can create high-converting, reputation-boosting, and time-saving sales automation in super niche B2B industries as well! Download our guide to learn how.

  • Do’s and dont’s of niche B2B sales automation
  • Basics of creating B2B sales automation
  • The Limitations of conventional sales automation in B2B
  • How to pick the right software tools?
  • Results to expect from good sales automation
  • The secret sauce of localization in sales
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