The number one Go-To-Market tip!💡
As mentioned in our previous newsletter (5 common challenges expanding in Europe!), entering a new market is difficult. Due to language barriers and cultural differences, communication is never easy peasy lemon squeezy. 🍋
“The more subtle the cultural differences are,the greater the risk of unnoticed miscommunication.”
A common reason for failed market entry is bad communication
A big reason why market entries fail is poor communication. When communication is bad, information gets lost or is low quality. Strong and frequent communication with your local team, resellers, local partners, or freelance sales experts is a must-have.
Demand daily reports from your local partners:
🎯 Objective: What was the goal they were working on?
📄 Key Activities: What activities did they do to get to the goal?
📊 Results: What did they accomplish with these key activities?
This short form of daily insights can be shared in any channel that you prefer for example LinkedIn, Slack, message, or email. We built Sellai’s Workspace to communicate the efforts and value of our sales work daily to our clients.
Our sales insights and timeline make it easy to control the expansion efforts.
📚 Sun Tzu's Wisdom - Know Your Enemy
We don't make this stuff up. Sun Tzu's The Art of War, timeless principles align with the fast feedback loop. “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” In market expansion, the market is "the enemy" and quick feedback is how we collect the intelligence.
So remember: Adapt to changing circumstances; evolve strategies as you get feedback.
Using Sellai as a sales partner? 👀
Sellai is a fast and agile sales partner focused on high-level B2B sales. We strongly believe in continuous communication and a quick feedback loop, which ensures the best return on internationalization investments. Explore Sellai's matchmaking service here, and we will connect you with the best experts. We operate in several markets: the Netherlands, Finland, Sweden, Norway, Germany, and the UK. 🇳🇱 🇫🇮 🇸🇪 🇳🇴 🇩🇪 🇬🇧
