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5 Common Challenges Expanding in Europe

Niche B2B companies need to open new markets to grow 👀

For them, international expansion is a crucial step for growth, as the local market offers a limited number of potential clients. Europe is packed with sales opportunities but entering new countries is difficult.

Expanding to new market in Europe

Overcome These 5 Challenges, and the World's Your Oyster 🦪

1. Language Barriers 🗣️

Foreign language is friction in sales and friction costs you money. While English is widely understood in Europe, and many of us speak it almost fluently, communicating in a foreign language can still result in misunderstandings and weakened communication. To address this challenge:

  1. Utilize translation tools like Grammarly.
  2. Invest in language training or hire bilingual staff.
  3. Find a freelance salesperson to do the sales for you.

2. Unfamiliar Markets 🌏

New markets are like uncharted territories; you need a guide to navigate them. Understanding your audience, competition, and local dynamics is essential. 🗺️🔍

  1. Do a market research. Data helps you to stick to the plan.
  2. Test the market quickly. Make decisions based on the results.
  3. Get more traction and trust by using local expertise in sales and marketing.

3. Cultural Differences 🌎

"Cultural fit" isn't just a buzzword; it's vital for international success. The lack of cultural awareness can cost you big. Do you remember these examplesfrom business school?

  1. Use Erin Meyer's Culture Mapping Tool to create cultural awareness.
  2. Make a brief internal cultural playbook using Chat GPT.

4. Legal and Regulatory Issues 📜

Navigating foreign laws and regulations is like solving a complex puzzle. All the lawyers intimidate buyers to keep spending on legal work but don’t get stuck.

  1. Use Lawbite or other services to quickly form contracts to new markets.
  2. You need to tender at least 3 providers so that you understand what the normal way to operate is.

5. Operational Hurdles and Surprises

Things never go as planned. Once hit by a first obstacle, don’t panic! The only way to blast through obstacles is to have clear OKRs - Objectives, key activities, and metrics for results.

  1. Create crystal clear OKRs to lead the team.
  2. To create the OKRs for sales, read our previous newsletter here...

Remember, these challenges are not roadblocks; they're opportunities for growth. By addressing them proactively, you can pave the way for international success. 🌟

Sellai's CEO Teemu Tervo visited Max Nyman's Hot SaaS podcast. 🌶🔥 In this episode Teemu shares invaluable insights, proven strategies, and real-world experiences in conquering new markets. Listen to the episode below:

Download Guide Today !

For a long time, automation was thought to be a tool only for mass markets and large target groups, but technology has evolved. Now, you can create high-converting, reputation-boosting, and time-saving sales automation in super niche B2B industries as well! Download our guide to learn how.

  • Do’s and dont’s of niche B2B sales automation
  • Basics of creating B2B sales automation
  • The Limitations of conventional sales automation in B2B
  • How to pick the right software tools?
  • Results to expect from good sales automation
  • The secret sauce of localization in sales
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