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Overloaded CISO Buyers Still Buy — If You Say This

Organizations now manage an average of 83 security tools from 29 vendors. For years, the idea was: more tools = more protection. But that mindset no longer works. All those tools slow down detection and response. In fact, it can take 72 days longer to identify and 84 days longer to contain a threat.

‍

Like many things in today’s digital world, “less is more” now applies to SaaS. This creates a challenge for every SaaS salesperson. Buyers are asking tough questions:

  • Do I really need another solution and dashboard?

  • Will this overlap with my current 83 tools?

  • Is my team already too stretched to handle this?

👉 This is where sales experience becomes key.


Salesperson must know how to explain their value to someone who already feels overwhelmed. They must show how the product fits with their stack and often even replaces something in it. The security stack can be full, but the gaps aren’t.

Want to work with a top SaaS salesperson who can open new markets in Europe?Try our AI-powered matchmaking platform here.

Download Guide Today !

For a long time, automation was thought to be a tool only for mass markets and large target groups, but technology has evolved. Now, you can create high-converting, reputation-boosting, and time-saving sales automation in super niche B2B industries as well! Download our guide to learn how.

  • Do’s and dont’s of niche B2B sales automation
  • Basics of creating B2B sales automation
  • The Limitations of conventional sales automation in B2B
  • How to pick the right software tools?
  • Results to expect from good sales automation
  • The secret sauce of localization in sales
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