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Overloaded CISO Buyers Still Buy — If You Say This

Organizations now manage an average of 83 security tools from 29 vendors. For years, the idea was: more tools = more protection. But that mindset no longer works. All those tools slow down detection and response. In fact, it can take 72 days longer to identify and 84 days longer to contain a threat.

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Like many things in today’s digital world, “less is more” now applies to SaaS. This creates a challenge for every SaaS salesperson. Buyers are asking tough questions:

  • Do I really need another solution and dashboard?

  • Will this overlap with my current 83 tools?

  • Is my team already too stretched to handle this?

👉 This is where sales experience becomes key.


Salesperson must know how to explain their value to someone who already feels overwhelmed. They must show how the product fits with their stack and often even replaces something in it. The security stack can be full, but the gaps aren’t.

Want to work with a top SaaS salesperson who can open new markets in Europe?Try our AI-powered matchmaking platform here.

Myyntiautomaatio-opas 🚀niche B2B-yrityksille !

Pitkään ajateltiin, että automaatiot ovat ainoastaan suurten kohderyhmien ja massojen tavoittamista varten. Tämä piti ennen paikkaansa, mutta teknologian kehityttyä on kuitenkin mahdollista rakentaa tehokkaasti automaatioita, jotka säästävät aikaa, sekä parantavat konversiota ja yrityksesi mainetta, vaikka sinulla olisi kuinka pieni kohderyhmä. Lataa opas niche B2B-yrityksille, jotka haluavat rakentaa automaatiota asiantuntijamyyntiin!  💾

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  • Do’s & dont’s niche B2B-myyntiautomaatiossa
  • Myyntiautomaation rakentamisen perusteet
  • Perinteisen automaation ongelmat B2B-myynnissä
  • Oikeiden työkalujen valitseminen
  • Onnistuneen myyntiautomaation tulokset
  • Myynnin lokalisoinnin hyödyt
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