The Power of Local Salesperson in Automation
Europe's market is fragmented. Across each border is a new market, with its own local culture and language. Localized content makes conversions better and people are willing to pay more for the services. Localized content increases the amount of organic traffic to the website and lowers CAC (Customer acquisition cost) by up to 25%
Expanding in Europe? Read our blog post "Consider this before expanding your B2B sales in Europe"
Can't read, won't buy 🙅🏼♀️
Attempting to sell in English to non-native speaker, will have a significant impact on your sales. The target group for non-localized sales process is smaller and won't convert as easily. 40% don't make buying decision in English and 73% want localized product reviews.
Sales Is Difficult in English, Especially if It Is a Group Decision
Nordic decision-makers speak English well but are very careful when making business decisions in a foreign language. This becomes even more of an issue in group decisions, where the "cabinet discussion" is not in English and there's a higher chance someone might not feel completely comfortable.
Get the Best B2B Sales Results With Local Salesperson + Automation !
By localizing your sales efforts you can:
📈 Grow target group by 40%
📈 Increase conversion by over 75%
📉 Lower your customer acquisition cost (CAC) by 25%