Sales automation is not about you or your business !
You should think about sales automation like you are actually automating your customers’ buying processes.
Difference when creating automation for small target groups and large masses ⚖️
When marketing to larger masses, it’s more likely that someone is just now making the buying decision. That’s why it makes more sense to make direct offerings in mass sales automation. But it’s the other way around when you go niche!
Niche Target Group
When you go small, go personal. You can create highly relevant and valuable content with niche target groups that will most likely resonate with the audience. The expected conversion rate is 20-40% as time goes by. 🙌
Mass Target Group
With bigger target groups, it’s much harder to stay highly relevant. It becomes more plausible that someone is just now thinking about buying, so “stay salesy”. The expected conversion rate is 0,1-10%.
Interested Automating your Sales Processes? 🧐
We make special B2B sales automations to effectively reach niche target groups. We focus on making a strong impression, nurturing for months, and making sure they remember you when they're ready to buy.
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