Along with 50 of our customers. If you have a sales-driven B2B product, here’s what might drive you crazy. 🚀
- Locals beat you with worse products. In B2B people still tend to buy from people.
- English is enough only for a customer meeting—but it falls short when decision-makers discuss alternatives internally or you try to follow up with emails and messages.
- Marketing doesn’t translate right. What worked at home might not resonate abroad.
- Your case studies don’t matter. Nobody knows your reference companies. They might even feel weird and distant.
- You don’t know what "normal" is. Sales cycles, pricing, lost reasons—you just don’t have that gut feeling.
- Hiring local talent is a gamble. Are they great at sales—or just selling themselves? Without the gut, it’s difficult to tell if it is not obvious.
- Deals move at a snail’s pace. No trust, no references. No high school friends or networks buying from us.
- Locals have home court advantage. Customers learn from you but buy local.
- Resellers ignore your product. You compete against their bestseller products. If it’s not an easy sell or sell itself, they won’t push it.
- Prospecting is difficult without local help, especially when buying intentions aren’t publicly available data points.
Bonus headaches:
- Budget? “The rule of Pi." There are hidden costs everywhere. Multiply your GTM budget by 3,14X
- In sales "No" doesn’t mean no and “Yes” is rarely a real yes. Go figure.
Expanding is exciting, but let’s be honest: it’s also maddening. Still think you’ve got what it takes? Get a head start with Sellai’s local sales experts and make international sales as easy as domestic sales. Find you match at https://sellai.ai/find-your-match
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