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Opening a New Market? 10 Things That Will Drive You Crazy

Along with 50 of our customers. If you have a sales-driven B2B product, here’s what might drive you crazy. 🚀

  1. Locals beat you with worse products. In B2B people still tend to buy from people.
  2. English is enough only for a customer meeting—but it falls short when decision-makers discuss alternatives internally or you try to follow up with emails and messages.
  3. Marketing doesn’t translate right. What worked at home might not resonate abroad.
  4. Your case studies don’t matter. Nobody knows your reference companies. They might even feel weird and distant.
  5. You don’t know what "normal" is. Sales cycles, pricing, lost reasons—you just don’t have that gut feeling.
  6. Hiring local talent is a gamble. Are they great at sales—or just selling themselves? Without the gut, it’s difficult to tell if it is not obvious.
  7. Deals move at a snail’s pace. No trust, no references. No high school friends or networks buying from us.
  8. Locals have home court advantage. Customers learn from you but buy local.
  9. Resellers ignore your product. You compete against their bestseller products. If it’s not an easy sell or sell itself, they won’t push it.
  10. Prospecting is difficult without local help, especially when buying intentions aren’t publicly available data points.

Bonus headaches:

  • Budget? “The rule of Pi." There are hidden costs everywhere. Multiply your GTM budget by 3,14X
  • In sales "No" doesn’t mean no and “Yes” is rarely a real yes. Go figure.

 

Expanding is exciting, but let’s be honest: it’s also maddening. Still think you’ve got what it takes? Get a head start with Sellai’s local sales experts and make international sales as easy as domestic sales. Find you match at https://sellai.ai/find-your-match

Book a Free Consultation

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Myyntiautomaatio-opas 🚀niche B2B-yrityksille !

Pitkään ajateltiin, että automaatiot ovat ainoastaan suurten kohderyhmien ja massojen tavoittamista varten. Tämä piti ennen paikkaansa, mutta teknologian kehityttyä on kuitenkin mahdollista rakentaa tehokkaasti automaatioita, jotka säästävät aikaa, sekä parantavat konversiota ja yrityksesi mainetta, vaikka sinulla olisi kuinka pieni kohderyhmä. Lataa opas niche B2B-yrityksille, jotka haluavat rakentaa automaatiota asiantuntijamyyntiin!  💾

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  • Do’s & dont’s niche B2B-myyntiautomaatiossa
  • Myyntiautomaation rakentamisen perusteet
  • Perinteisen automaation ongelmat B2B-myynnissä
  • Oikeiden työkalujen valitseminen
  • Onnistuneen myyntiautomaation tulokset
  • Myynnin lokalisoinnin hyödyt
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