How Should I Sell My Product ? 🤔
In business, just like in life, everything has its own time. 🕰️ Products, too, go through different stages in their life. Let's talk about the Product Life Cycle and what you should do at each stage.
Introduction Stage 🆕 Get in front of people
When your product is brand new, people might not know about it yet. They're not searching for it online or asking about it in stores.
Things like Google Ads and working with stores won't help much at this stage. You need to go out and find customers yourself. Be proactive and don't wait for them to come to you.
That means doing things like reaching out to people, doing marketing, and making cold calls. ☎️
Growth Stage 📈 Work even harder
Now, things are picking up. People are starting to notice you, and sales are going up. 🤩 But watch out, competition is also increasing! 🚨 This is the time to make the most of it before things get tough.
Some companies enjoy a sudden burst of sales. But when things slow down, they realize they should have invested more in selling.
Spend money on getting new customers while things are going well. And make sure you keep the customers you already have. Marketing and sales are key here. Outsourcing could be a viable solution as it scales better than recruiting.
Maturity Stage 🤝 Start working smarter
At this point, most people who want your product already have it. Getting new customers is hard now, especially when everyone's focused on keeping the ones they have. 👀
Sales isn’t easy anymore. Many businesses realize they should have worked harder on sales earlier.
Start working smarter, not harder. Use technology to help with sales and gather customer reviews. Salespeople should focus on building strong relationships. Outbound sales can still work, but it's slow and needs a big investment upfront.
Decline Stage 📉 Start building towards something new
In the decline stage, sales slow down and it's time for evolution. Instead of dwelling on downturns, consider this as an opportunity to pivot.
Redirect efforts towards innovation and market exploration. Invest in research to find new opportunities and consider diversification.
Enhance Your Sales Process with Sellai 🙌
At Sellai, we're here to support you in different stages of your product's life cycle. Whether your sales process requires an experienced salesperson or assistance in crafting high-quality sales automations (or both!), we've got you covered!
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