Can you sell to the Nordics in English? 🇳🇴🇸🇪🇩🇰🇫🇮

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At our Slush side event, the CFO of Sellai Tomi explained how in theory, selling in English seems like a reasonable approach. After all, it's a widely spoken language with high proficiency in the Nordics.

In reality, language skills follow the Gaussian curve and the effect might surprise you

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Imagine a Gaussian distribution representing your potential customer base. On one end, you have those who are fully comfortable buying in English at 5%. 📈 On the other end, over 70% of your potential customers may not be as receptive to English. 📉

Language barriers make your potential buyer group much smaller

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Yes, you can sell into the Nordics using English, but the language barriers make your potential buyer group much smaller and create significant sales friction. This can be observed when using sales automation campaigns in English for the Nordics.

It appears that sales automation campaigns conducted in English in the Nordic countries tend to have lower conversion rates compared to those using localized messaging.

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Use a local sales expert to keep up with the competition

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So, while selling in English is possible, it's essential to understand the limitations and the potential loss in market share due to language barriers. 🗣️

To truly succeed in the Nordic market, consider adapting your sales approach with local languages and cultural insights. It's a strategic move that can give you a competitive advantage. With the Sellai platform, local sales experts can help you enter the market effectively. Our sales agents help you create localized quality sales automation, scrape a prospect list with contact information, book meetings, and close deals with you.

Using Sellai as a sales partner? 👀

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Explore Sellai's matchmaking service here, and we will connect you with the best experts. We operate in several markets: the Netherlands, Finland, Sweden, Norway, Germany, and the UK. 🇳🇱 🇫🇮 🇸🇪 🇳🇴 🇩🇪 🇬🇧

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