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Can you sell to the Nordics in English?

Can you sell to the Nordics in English? ๐Ÿ‡ณ๐Ÿ‡ด๐Ÿ‡ธ๐Ÿ‡ช๐Ÿ‡ฉ๐Ÿ‡ฐ๐Ÿ‡ซ๐Ÿ‡ฎ

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At our Slush side event, the CFO of Sellai Tomi explained how in theory, selling in English seems like a reasonable approach. After all, it's a widely spoken language with high proficiency in the Nordics.

Can you sell to Nordics in English?

In reality, language skills follow the Gaussian curve and the effect might surprise you

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Imagine a Gaussian distribution representing your potential customer base. On one end, you have those who are fully comfortable buying in English at 5%. ๐Ÿ“ˆ On the other end, over 70% of your potential customers may not be as receptive to English. ๐Ÿ“‰

Language barriers make your potential buyer group much smaller

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Yes, you can sell into the Nordics using English, but the language barriers make your potential buyer group much smaller and create significant sales friction. This can be observed when using sales automation campaigns in English for the Nordics.

It appears that sales automation campaigns conducted in English in the Nordic countries tend to have lower conversion rates compared to those using localized messaging.

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Use a local sales expert to keep up with the competition

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So, while selling in English is possible, it's essential to understand the limitations and the potential loss in market share due to language barriers. ๐Ÿ—ฃ๏ธ

To truly succeed in the Nordic market, consider adapting your sales approach with local languages and cultural insights. It's a strategic move that can give you a competitive advantage. With the Sellai platform, local sales experts can help you enter the market effectively. Our sales agents help you create localized quality sales automation, scrape a prospect list with contact information, book meetings, and close deals with you.

Using Sellai as a sales partner? ๐Ÿ‘€

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Explore Sellai's matchmaking service here, and we will connect you with the best experts. We operate in several markets: the Netherlands, Finland, Sweden, Norway, Germany, and the UK. ๐Ÿ‡ณ๐Ÿ‡ฑ ๐Ÿ‡ซ๐Ÿ‡ฎ ๐Ÿ‡ธ๐Ÿ‡ช ๐Ÿ‡ณ๐Ÿ‡ด ๐Ÿ‡ฉ๐Ÿ‡ช ๐Ÿ‡ฌ๐Ÿ‡ง

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Download Guide Today !

For a long time, automation was thought to be a tool only for mass markets and large target groups, but technology has evolved. Now, you can create high-converting, reputation-boosting, and time-saving sales automation in super niche B2B industries as well! Download our guide to learn how.

  • Doโ€™s and dontโ€™s of niche B2B sales automation
  • Basics of creating B2B sales automation
  • The Limitations of conventional sales automation in B2B
  • How to pick the right software tools?
  • Results to expect from good sales automation
  • The secret sauce of localization in sales
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