90% of SDR:s work…
AI can replace Outbound Sales Development Representatives, with proven results and ROI. This is not a "set it and forget it" solution as AI still needs a dedicated human manager.
Success requires:
- Human orchestration
- Continuous training
- Regular involvement
- Clear sales process, target group and data
AI outbound should be seen as building an "AI-powered outbound factory" that augments blocks of existing sales processes.
Reasons for failure:
- Bad data
- Unclear sales process
- Generic messaging
- Expecting immediate results
Note:
- AI has a huge potential to provide value through hyper-personalization, by referencing specific events, new roles or relevant programs that automation previously wasn’t able to do.
- Small custom-trained AI models perform significantly better than large generic ones.
60%+ of Customer Success work… How?
Most Customer Success Managers work is to proactively communicate with the customers. This is something that AI can help with, giving real humans the ability to focus on problem-solving.
AI can take care of:
- Monitoring health scores and usage patterns
- Identifying renewal risks
- Doing outreach for low-touch accounts
- Assisting with KPI reviews
If your CSMs work with check-ins without solving real problems, they don’t add value. The CSMs who survive AI can solve complex problems and drive more value than before.
50% of Account Executives. Why?
Account Executives are still 100% needed especially for enterprise B2B sales that require human judgment, relationship building, and strategic thinking. Within 2 years, AI is expected to handle significant portions of routine sales processes, especially for SMB sales.
Smart AEs are already leveraging AI as a force multiplier for tasks like:
- Research
- Proposal generation
- Follow-up automation
Future successful AEs will be those who master AI as a tool.
Learn more about the topic:
#AI #SDRs #AccountExecutives #CustomersSuccessManagers #change #AItransition
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