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You can sell in English in Europe

11 facts and figures about international sales in Europe!


We have been helping a ton of companies to close those important niche customers in Europe and this is what we have studied and learned throughout the years.

📝 11 things you might not know about growing your B2B business in Europe

  1. Europe has 24 official languages
  2. 40% of B2B buyers avoid English-only sales conversations
  3. 73% of buyers prefer product reviews in their native language
  4. 72% of people spend most of their time on websites in their own language
  5. At least 66% of B2B buyers would pay more for a localized experience
  6. Up to 30% more — that’s what buyers are willing to pay for localized products
  7. 76% of B2B buyers prefer local-language content for group decisions
  8. The average B2B buying cycle in Europe is 10 months
  9. 85% of buyers study what they need before they contact sales
  10. Most buyers won’t talk to you until they’re 70% through their research
  11. 72–73% of buyers do their online work in their native language — localization is key

People are less likely to buy when they feel stressed or uncomfortable. When buying feels hard, people delay or walk away.

📚 Sources

  • CSA Research: Can't Read, Won’t Buy – B2B Edition
  • 6sense: European B2B Buyer Experience Report 2024
  • European Commission: Languages of the EU
  • Sellai: How Much Does Localization Matter in B2B
  • Hokodo: 2025 B2B Buyer Expectations Report

 

Localization is key if we really want to close those niche B2B customers, but the good news is that you don’t need to hire a new person in every market.

You can use sales freelancers… just like us!

We have super talented cybersecurity and energy innovation sales talent on our platform!

👉 Visit Sellai to book a free matchmaking.

Book a Free Consultation

Read Next: Unlocking the Dutch Market: Insights from a Local Sales Agent

‍

Myyntiautomaatio-opas 🚀niche B2B-yrityksille !

Pitkään ajateltiin, että automaatiot ovat ainoastaan suurten kohderyhmien ja massojen tavoittamista varten. Tämä piti ennen paikkaansa, mutta teknologian kehityttyä on kuitenkin mahdollista rakentaa tehokkaasti automaatioita, jotka säästävät aikaa, sekä parantavat konversiota ja yrityksesi mainetta, vaikka sinulla olisi kuinka pieni kohderyhmä. Lataa opas niche B2B-yrityksille, jotka haluavat rakentaa automaatiota asiantuntijamyyntiin!  💾

‍

  • Do’s & dont’s niche B2B-myyntiautomaatiossa
  • Myyntiautomaation rakentamisen perusteet
  • Perinteisen automaation ongelmat B2B-myynnissä
  • Oikeiden työkalujen valitseminen
  • Onnistuneen myyntiautomaation tulokset
  • Myynnin lokalisoinnin hyödyt
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