Boosting growth with server-side tracking – sales accelerated by Sellai
Tracklution develops a solution that improves digital advertising through server-side tracking. The product immediately attracted strong interest and generated a steady flow of inbound leads. However, with the core team focused on product development and customer success, there was little bandwidth left for sales.
That’s where Sellai came in. Through the platform, Tracklution started working with freelance sales professional Markus Laukkanen. Markus quickly took ownership of lead handling, and the first deals closed soon after he joined.
Over the next six months, Markus signed 30 new customers and drove a significant uplift in Tracklution’s ARR. The collaboration proved so successful that Tracklution and Markus decided to continue working together directly, transitioning the engagement from Sellai’s freelance model to a direct setup. Sellai’s flexible approach made it easy for Tracklution to scale sales at the right time and adjust the setup as their needs evolved.
Anni Salo, CEO of Tracklution:
“Sellai made it possible for us to turn inbound interest into real sales results without stretching our core team. The flexibility and professionalism of the service exceeded our expectations."
