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Visionary Board Finds the Right Sales Partner with Sellai

Sellai connected Visionary Board with Shahrzad Mashhadi, who drove sales and grew into a strategic role.
B2B Sales
Recruitment
Duration
16 months
Consultant
Client
The Visionary Board

Client Success Story: Visionary Board

About Visionary Board

‍The Visionary Board is an international training program preparing current and aspiring board members for effective leadership. Created with McKinsey, BCG X, and IMD, the three-day program combines workshops, simulations, and insights from over 40 European leaders, hosted at Landgoed Oudpoelgeest Castle near Amsterdam.

The Challenge

‍Visionary Board wanted to grow enrollments and needed a skilled sales professional to connect with potential participants.

The Solution

‍Raja Skogland partnered with Sellai to find the right candidate. Sellai introduced Shahrzad Mashhadi, who quickly became integral in driving outreach and enrolling participants.

The Results

‍Shahrzad’s impact grew beyond sales to include relationship management and strategic involvement, reflecting the strong trust and partnership built through Sellai’s introduction.

Client’s Words
"Sellai helped us find the right person at the right time. Shahrzad has been an incredible addition to our team, bringing professionalism, initiative, and genuine passion. What started as a sales collaboration has turned into a long-term partnership."
Raja Skogland, Founder & CEO, Visionary Board

‍

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  • Do’s and dont’s of niche B2B sales automation
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  • The Limitations of conventional sales automation in B2B
  • How to pick the right software tools?
  • Results to expect from good sales automation
  • The secret sauce of localization in sales
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