Your Go-To-Market Strategy For Europe .

Empowering your business with customised sales strategies, in-depth market analysis, and local expertise to navigate and thrive in the dynamic European business landscape.

The truth behind Walmart failing in Europe

Walmart spent over $3B attempting to enter the German market, but failed primarily because they refused to adapt to the local culture.

B2B scaling in Europe is like pushing a car

The hardest part of B2B scaling is the after the honeymoon. At first, everything feels exciting — new markets, new colleagues, fresh energy, and optimism. Then reality hits.

Why satellite sales to new market is difficult?

Why having no gut feeling in new markets matters.

Apparently selling in Germany is different from the Nordics

Germany is a large market compared to Nordics. This effects both buyers and sellers.

Stop trying to automate sales with AI → Do this instead

Don’t use AI to automate outreach. Trust me… This is something we tried to build, but it was effective only as long as people got tired of the AI slop.

How to open new countries without burning cash?

People hate risks‍. That’s why we made our European go-to-market sales as risk free as possible for niche cybersecurity companies in Europe.