Your Go-To-Market Strategy For Europe .

Expanding your business into Sweden requires more than simply applying your existing sales strategy. Sweden’s unique business culture—rooted in consensus-driven decision-making, flat hierarchies, and a preference for authentic, consultative sales approaches—demands a tailored approach to achieve success.

Expanding to the Netherlands offers great opportunities, but cultural nuances can make or break your success. Partnering with a local sales agent ensures faster market entry, higher closing rates, and fewer costly mistakes.

Your product vs the product she tells you not to worry about

Many salespeople and decision-makers wish cold calls would disappear. But they still bring results. This is why.

Winning here requires an understanding of the local business culture or simply a product that is 10x better than your competitors'.

In this article we reflect on the nuances of the German market specifically in the Heavy Machinery, Power Plant, and Chemical Industry to find out how you could navigate the hurdles of expanding into this attractive market. And of course, why you should!